Sportsbook operator PointsBet USA and the National Basketball Association (NBA) have confirmed details of a new multi-year partnership, making the former an Authorized Sports Betting Operator of the basketball league. The alliance marks PointsBet’s first with a professional sports league in the US.
Under the terms of the deal, the bookmaker will integrate the first-ever Win Probability Metric across certain NBA platforms, including on NBA.com and NBA social media channels. The new metric will provide fans with real-time insight toward projected outcomes utilizing the same analytics and statistics that fuel its sportsbook.
Additionally, PointsBet will have access to official NBA betting data and league marks across its digital betting platforms.
“As a tech company at heart, the PointsBet team is excited to work with a league as savvy and forward-thinking as the NBA,” noted CEO Johnny Aitken. “We’re certainly aligned in looking to present fans with the best experience possible, and we look forward to enhancing the sports betting aspect via the Win Probability Metric.”
Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA, commented: “We are thrilled to partner with PointsBet on its first US sports league betting partnership, as they continue to grow their business throughout the US. PointsBet has a unique offering in the marketplace and we are excited to find new ways to engage with fans together.”
The two organisations will also work together on best-in-class practices to protect the integrity of NBA games.
