Independent bookmaker Betfred has been confirmed as an official sponsor of what is being widely touted as the fight of the year when Deontay Wilder takes on Tyson Fury on February 22.
The sponsorship has been described as great news for Betfred which harbors ambitious plans for the US sports betting market. The firm has already opened its first US sportsbook at Grand Falls Casino & Golf Resort in Iowa and recently agreed on deals with both Wind Creek Bethlehem and Saratoga Casino.
The fight, which takes place at MGM Grand Garden Arena and on pay-per-view around the world, is a rematch after the split decision draw on December 1, 2018.
Betfred boss and founder Fred Done said: “I’m delighted to be a sponsor of the most anticipated fight of the year and if Wilder v Fury II is anything like the first fight we are in for a superb night.”
Tom Brown, President of TGB Promotions and Bob Arum, Chairman of Top Rank, said in a joint statement: “We’re happy to have Betfred as an official sponsor for the highly anticipated Wilder vs Fury II rematch. This is a 50-50 fight for the heavyweight championship of the world and we’re sure that fans all around the globe will be watching to see all of the drama unfold.”