The XFL has seen the formation of yet another partnership this week, this time between Los Angeles Wildcats and sports gaming platform Monkey Knife Fight (MKF).
The deal, which was announced ahead of the Wildcat’s home opener against the Dallas Renegades at the weekend, will see MKF benefit from in-stadium promotions at Dignity Health Sports Park, with weekly XFL fantasy games and an MKF branding that is set to appear on the team players’ helmets during select games also set to be included.
Heather Brooks Karatz, president of the LA Wildcats, stated: “We’re proud to be partnering with the fastest-growing sports gaming platform in North America, Monkey Knife Fight. As the Official Daily Fantasy Sports Partner of the LA Wildcats, Monkey Knife Fight will boost our fan experience to a completely new level.”
The announcement follows on from the MKF being awarded multiple accolades such as being named the 2020 Fantasy Sports & Gaming Association Rookie of The Year and Disruptor of the Year.
Bill Asher, founder of Monkey Knife Fight, added: “The XFL created a league of great teams and we truly feel this partnership is a natural fit. We’re excited to introduce XFL fans to Monkey Knife Fight, particularly in the Los Angeles market.”
MKF’s deal with the Wildcats is the latest to come out of the returning XFL and follows on from the recent sports betting content agreement that saw the league partner with The Action Network.
As a result of the sports betting content agreement, The Action Network has become the preferred source of XFL betting analysis and information, with the network also set to develop content features which includes daily news from across the league, analysis of games and player performances.
At the time, Jeffrey Pollack, President and COO of the XFL, concluded: “Our strategy is to embrace the spread and partnering with The Action Network helps us provide our fans with timely sports betting news and information.
“We want what our fans want and millions of football fans have an interest in betting on sports, so we’re answering the call and gearing up to be fully responsive.”