Konami Gaming’s SYNKROS system is set to streamline, manage and optimize Resorts World Las Vegas’ $4.3bn gaming operations following its unveiling as the facility’s exclusive gaming system management partner.
As a result of the partnership, Resorts World Las Vegas and Konami will now collaborate to bring a full suite of marketing solutions, including first-to-market technology, to the property while simultaneously working to enhance player experience through cashless wagering, mobile account management, and loyalty and bonus awards.
Scott Sibella, president of Resorts World Las Vegas, commented: “Reinventing the hospitality experience in Las Vegas means enhancing our service measures and boosting customer engagement through every touch point of the Resorts World Las Vegas experience, including gaming.
“Through this partnership with Konami and the implementation of SYNKROS, we will have the ability to connect with players in real time to provide the most cutting-edge, personalized gaming experience on the Las Vegas Strip.”
The SYNKROS system is now set to convert meaningful data into actionable information. It will provide the resort with powerful marketing, communications and tracking tools that have been designed to increase player engagement; assess and optimize real-time casino performance; and manage accounting, slot and table operations.
Tom Jingoli, executive vice president and chief commercial officer at Konami Gaming, added: “The opening of Resorts World Las Vegas will bring a wave of leading-edge technology, convenience, and amenities to guests, in ways that are absolutely historic for Las Vegas and the larger global gaming community.
“For years, Konami’s SYNKROS has worked to deliver guest experiences at the forefront of innovation, so the chance to create new heights of engagement and entertainment for future Resorts World patrons truly resonates with our shared, enduring vision.
“The work of Scott Sibella and his team has made an exciting impression on the space and we greatly anticipate this addition to the world-famous Las Vegas Strip.”
Scheduled for a Summer 2021 opening, Resorts World Las Vegas will become the first resort on the Las Vegas Strip to integrate the full suite of tools available through SYNKROS’ enterprise software license.