Sports data and content solutions specialist Sportradar has formed a multi-year partnership with sports betting analyst The Action Network in which it will become the company’s official sports data and content provider.
Specifically, The Action Network will leverage Sportradar’s wide-ranging sports data services for its premium subscription product, Action Edge, and to enhance the mobile experience for consumers looking to track their favorite scores and stats in real-time.
“Sportradar, like The Action Network, sits at the center of sports, media and betting,” said Dave Abbott, the firm’s MD of US Media. “As such, we are always looking to align ourselves with like-minded brands that understand the shifting nature of the fan experience and how to create engaging, bespoke products for sports fans. We are excited to work with The Action Network to fully unlock the potential of its growing audience.”
The partnership will also help support the creation of dynamic content, allowing The Action Network to deliver a variety of unique data insights to sports consumers. “With the ability to tell richer stories with deeper context around team and athlete performance, The Action Network is aiming to engage consumers in the moment while they follow their action,” said the company.
Matt Restivo, Chief Product Officer of The Action Network, said: “The traditional digital scoreboard must evolve to serve bettors. Sportradar’s seamless real-time data offering will allow us to do what we do best, which is serve our audience through our best in class app and memberships. Sportradar will help us efficiently scale the sports that we support, bringing more unique data and information to the consumer.”