ORYX Gaming, a subsidiary of the Toronto-based Bragg Gaming Group, has officially unveiled the signing of a deal with SBTech that will see it supply its wide-ranging portfolio of casino content and marketing tools to the premium platform provider.
The agreement builds on a string of recent high-profile operator deals involving ORYX and will see the organization’s entire RGS portfolio of casino and slot content made available to SBTech’s platform partners.
Matevz Mazij, Managing Director of ORYX Gaming, stated: “We’re thrilled to announce yet another partnership in what has been a very successful period for us in terms of growing our partner network of top operators and successful integration with Tier 1 platform providers. SBTech powers some fantastic betting and casino brands in many regulated jurisdictions which will give us access to a new and wide-reaching player base.”
The direct integration into its iGaming platform will see SBTech’s platform partners benefit from quick and easy access to a library of over 250 games available via ORYX RGS. This includes ORYX’s proprietary content and games from partnered studios such as Gamomat, Kalamba, Golden Hero and Givme Games.
As a result, SBTech partners will also have access to over 100 Gamomat Games titles, Golden Hero’s ‘real pachislot content’, as well as Kalamba’s content which offers advanced game mechanics and features that improve KPIs, increase acquisition, retention, monetisation and player engagement.
Letizia Angelo, Commercial Partnerships Director at SBTech, concluded: “We are delighted to add ORYX’s content to our award-winning iGaming platform further expanding our casino content mix for our partners. SBTech is committed to driving partner revenues in all verticals and by adding ORYX’s extensive range of gaming content we will continue to do so in these challenging times.”
