The SBC Webinars series returns today with an exclusive presentation by multichannel engagement specialist Xtremepush, titled Taming Strange Animals… Profiling & Engaging US Sports Consumers.
In what promises to be an engaging and informative session, the Xtremepush team will highlight the key differences in consumer engagement and retention strategies that exist between European and US markets.
While the US represents global gambling’s biggest growth opportunity, its sporting landscape is widely acknowledged as being very different to that of soccer-centric Europe. For many operators that prompts the question; how should they tailor their digital engagement strategy to best approach this rapidly expanding market?
The webinar will look at how to create acquisition campaigns to first encourage American players to sign up, and then how to deliver a dynamic, personalized betting experience to them.
It will also explore the technology needed to achieve a seamless Single Customer View across mobile app, website and retail offerings, and devise a multichannel messaging strategy to keep consumers playing.
The panel features:
- Victor Sevciuc – Multichannel Customer Engagement Lead, Xtremepush
- Gerard Adlum – Content Marketing Lead, Xtremepush
Xtremepush, winner of the Marketing Services Provider of the Year prize at the 2019 SBC Awards, said: “The US online betting market is unique in terms of its potential size and the newness of the product.
“It’s vital that US sportsbooks get their acquisition strategy right, educate players and then intelligently guide them through the life cycle with personalized engagement.”
Join SBC Webinars to gain some valuable insights into interacting with customers in the US.
