Free-to-play (FTP) sports game provider SportCaller has unveiled the launch of a daily series of trivia quizzes in collaboration with BetMGM that aims to retain fan engagement during the current sporting shutdown.

The trivia tests, which will comprise popular sports and general knowledge questions, are set to track a seasonal calendar of flagship contests that aim to capture players’ interests for the coming months.

BetMGM’s quiz format sees 10 questions asked with players then being given 10 seconds to submit an answer. Players who answer incorrectly will be eliminated for the day, while participants with correct responses are required to complete the full 10-question course to win a $500 prize. The prize will be divided equally if there are multiple winners. 

Cillian Barry, SportCaller MD, stated: “We’re delighted to have increased SportCaller’s growing global influence in North America through this partnership with such a revered brand. During this unprecedented sporting shutdown, it’s imperative to evolve and innovate responsibly, so that sports betting can adapt to the current climate.

“Our flexible platform, which allows us to quickly create and deploy topical trivia-quiz FTPs, neatly maps on to the conventional calendar for sport, going some way to filling the void for fun and entertainment during this challenging spell. Then, as this lockdown is lifted, sportsbook engagement can rebound all the stronger.”

BetMGM has also guarded against system-manipulation. The limited-time answer clock, coupled with varied question-alternating functionality and a deep well of topical historical data will, said the firm, provide an improved customer experience.

The new competition sees BetMGM employ a softer marketing strategy that looks to responsibly maintain fan engagement and online hang time during the current crisis. Users will be able to join in a ‘daily battle for bragging rights’ against other players or recommend these free daily challenges to friends.