Bill Pascrell III has been unveiled as the new President of customer experience marketing agency A GAME ABOVE where he will direct and lead outreach and operations across the USA and Canada.
Said Pascrell: “I’m proud to become President of A GAME ABOVE, North America and thrilled to be part of the A GAME ABOVE story – from my first encounter with the team, their betting and gaming customer solutions clearly showed the ability to make customers believe.
“That belief covers multiple customer desires – that they can play safely and sustainably; challenge themselves; practise without risk; pursue a dream, like becoming a champion player; and, fundamentally, believe that they can win something meaningful.
“I have experienced the success with which A GAME ABOVE customer sales promotions can provide a career path for players, from which the winning of money, alone, is not the only acceptable result, when there are so many other achievements and aspirations satisfied through engagement with their campaigns.
“North American customers will be captivated by these unique and creative promotions that focus on the emotions and feelings behind why players bet and gamble.”
COO Jakob Famme commented: “Bill Pascrell III was our first choice to lead and grow A GAME ABOVE in the important North American market. As the individual who led the precedent-creating campaign to legalize sports betting in New Jersey – a model that is now followed across the USA – his network, knowledge and know-how is unparalleled in the industry.
“We’re honored to have him introduce A GAME ABOVE to North America, especially given the need to constantly convert and retain customers across the hybrid online and brick and mortar distribution channels that many A GAME ABOVE promotions are focused upon.
“As quarantine curfews relax, and the public return to play on property as well as online, we look forward to helping betting and gaming clients gain, retain and maintain their player audiences across all channels and products by leveraging our customer experience promotions.”