BetConstruct USA has announced the launch of its Mobile Social Casino System with the Iowa Tribe of Oklahoma.
The social platform is integrated with the firm’s land-based loyalty program and will enable the Iowa Tribe to monetize players with virtual currency while building a digital CRM program to engage patrons when they are off-property.
The Iowa Tribe of Oklahoma owns and successfully operates two land-based casinos and a travel plaza with slot machines..
The agreement, meanwhile, will also provide BetConstruct US with the opportunity to supply sports wagering to GreySnow Group – an enterprise operated by the tribe – once the proposed legislation amendments gain regulatory approval in the state.
Anna Shahbazyan, Regional Director of BetConstruct USA, said: “We are pleased to partner with the Iowa Tribe of Oklahoma with our Social Casino solution.
“The GreySnow Group are a long-lasting partner of BetConstruct and we look forward also to deploying our Sport Betting system once the regulation is in place.
“Meanwhile, we will work with them to engage and increase their patron base by stimulating the frequency of on-property visits and cross promoting online/offline channels.”
Stephan Burris, General Manager at Cimarron Casino, added: “Cimarron Casino Enterprise is excited to partner with BetConstruct on the launch of the new app. We want our patrons to be familiar with what we believe will be a big part of the future of casino entertainment.
“This application offers a small example of what’s to come while further enhancing our relationships with our patrons through rewards and direct marketing.”
