Rush Street Interactive (RSI) has made its entry into the Michigan market after securing a new partnership with Little River Casino Resort.
The new partnership will see RSI become the service provider for its in-casino retail sportsbook, while also allowing RSI to gain access to the online market in Michigan, with plans to launch co-branded online sports betting and online casino statewide, regulations permitting.
“The Little River Band of Ottawa Indians has built an outstanding reputation and we are thrilled they have chosen RSI to be a part of that tradition,” stated Richard Schwartz, president of Rush Street Interactive.
“Being only a lakeshore away in Chicago, the Rush Street Interactive team views this partnership as an opportunity to help bring a property-wide lift to Little Rivers Casino Resort, from slots to tables to restaurants, thanks to the tremendous and growing popularity of sports wagering.”
Little River Casino has outlined plans to open its retail sportsbook during Q3 2020, with online wagering across Michigan due to be rolled out at a later date.
Little River Casino Resort features approximately 1,350 slot machines, 26 table games featuring various card games, craps and interactive stadium roulette, 292 hotel rooms, a 95 space RV park, three restaurants, three bars, a 1600 seat event centre, 4 conference rooms, an off-site golf course, and more.
“The successful track record of Rush Street Interactive as a provider of in-casino sportsbooks in Pennsylvania, New York and Illinois, was very significant to us when we chose them as our partner,” noted Andrew Gentile, General Manager of Little River Casino Resort.
“Rush Street’s ability to provide a road map of how they’ve enabled other land-based casinos to operate market-leading sportsbooks kept us from having to reinvent the wheel.”
