ROAR Digital, the joint venture between MGM Resorts International and GVC Holdings, has agreed a long-term extension to its partnership with Sportradar, which will see the current agreement extended through to September 2026.
As part of the extension, Sportradar will continue providing data for all US sports plus a range of other events to ROAR Digital for use on its BetMGM app.
“ROAR Digital has been an excellent partner, and we look forward to continuing this for many more years,” said Neale Deeley, Vice President of US Sales and Gaming, Sportradar.
“BetMGM deeply understands mobile sports betting, and we are incredibly excited to be working alongside the ROAR team to continuously deliver the best experiences for their customers.”
BetMGM has also committed to integrating Sportradar’s portfolio of live streaming sporting events across the US market.
“Sportradar has been an excellent partner for BetMGM and the expansion of our existing deal speaks to our long-term commitment to one another,” added Matt Prevost, Chief Marketing Officer, ROAR Digital.
“Streaming is a great offering for our customers and when paired with fast, reliable data, puts us in a great place to ensure that we can deliver the future of sports betting experiences in the US.”
