Wiraya and A GAME ABOVE have signed a long-term strategic partnership, which will enhance customer acquisition, retention and reactivation for clients across multiple industries by packaging the latter’s promotions with the former’s communications platform.
The partnership is expected to benefit from A GAME ABOVE’s recent entry into North America, with outreach to clients in the USA, Canada and Mexico being managed by Bill Pascrell III, President of A GAME ABOVE North America.
A GAME ABOVE was set up to create, sell and operate customer sales promotions to deliver customer engagement, customer lifecycle and customer lifetime value.
Wiraya software, meanwhile, engages customers to act in the right channel at the right time throughout the customer lifecycle, helping clients to generate previously unclaimed revenue.
Johan Jardevall, CEO of Wiraya, said: “Wiraya is constantly innovating to ensure precise and successful communication at scale.
“We’re excited about the partnership with A GAME ABOVE as their sales promotions are being uniquely tailored to deliver gamified communications flows through our technology, offering the right customer experience, to the right customer, via the right channels and messages, at the right time.
“Working together enables us to further improve customer lifetime value for the benefit of our shared clients, both current and future.”
Steen Madsen, CEO of A GAME ABOVE, added: “Since our launch, we have shown how our customer experience promotions gain, retain and maintain consumers across the lifecycle – we are delighted to have agreed a partnership with Wiraya and the shared work across the teams has already produced a clear obsession with perfecting customer experiences that engage, enhance lifetime value and extend lifecycle.”
Pascrell III commented: “Joining forces will allow us to create new and effective A GAME ABOVE customer stories, combined with Wiraya’s world-class software and communications, for North American consumers. I cannot wait to introduce our unique, combined offering to North America.”