Online betting platform EstadiumBet has announced that it will be the new kit sponsor of Serie A Brazilian club Ceará Sporting Club. The brand will be stamped on the front of the Fortaleza club jersey.
Under the terms of the new sponsorship deal the EstadiumBet logo will be on the jersey, training gear, travel clothing and field and interview posters until December 2021.
Robinson de Castro, president of Ceará, said: “Even in a season where there’s a pandemic, it’s necessary to celebrate that two great brands have united with a great goal in common: to prosper.”
The German-based sportsbook arrives in the Latin American country aiming to enter the local market through Brazilian football. “We are very pleased to establish this association with Ceará,” added the Director of EstadiumBet, Claudinei Bettioli.
In addition, the team’s Director of Marketing and Communication, Lavor Neto, said: “We are very happy with the association with EstadiumBet as the new main sponsor until December 2021. This shows the power that the joint work of Ceará and the fans can give back to the club and its fans.”
In the last few months, there has been an increased trend where sportsbooks have teamed up with football teams from Brazil, which is on the verge of debuting its own sports betting market.
Last month, Atlético Mineiro also confirmed a new deal with online sports betting firm Betsul, which is set to operate throughout 2021 and will see the brand’s logo on the back of the team’s shorts.
The team also announced a new sponsorship with lottery operator Intralot. The association includes a personalized gaming platform for team fans, and activations in the digital area.