Sportsbook operator FanDuel undertook an $80m-plus charm offensive this week by depositing a $10 credit for customers with a daily fantasy sports account and/or an online sportsbook account.
Cited as a celebration of the return of sports, the circa $80m in site credits has been distributed to FanDuel customers to use for daily fantasy sports contests and legal sports bets as the NBA, NHL and MLB return to action after a long layoff. The bonus applies to all account holders regardless of whether they signed up this week or in 2015.
“We are excited for the return of sports and wanted to give all of our customers a chance to get in on the action for free,” said Mike Raffensperger, CMO of FanDuel Group. “Putting more than $80m in site credits into our customers’ accounts to enter DFS contests or to make legal sports bets is a thank you to our customers for their loyalty during this long stretch without the NBA, NHL and MLB.”
As an official partner of the NBA, MLB and NHL, FanDuel is no stranger to customer-friendly promotions. It was the first legal US sports betting operator to offer early payouts for futures wagers, the first to offer ‘Spread the Love’ where the line was moved in the customer’s favor for every 2,500 bets placed on a particular market, the first to offer a ‘Bad Beat Refund’ as well as daily generous super odds boosts and promotions.
To celebrate the Return of Sports, the company is also offering up to a day of risk free betting up to $100 for all users on their first day back to the site from 7/21-8/2.