The international igaming affiliate explained that there are two types of widgets which can be tailored to cover more than 30 sports and hundreds of leagues in five different languages including Portuguese and Spanish. Key target markets for the Latin American region are Brazil, Spain, Chile, Columbia and Mexico.
The odds comparison widget, as the name suggests, delivers best odds across more than 70 bookmakers to help users maximize their profits from betting. The match centre widget, meanwhile, is a great engagement tool to combine with pages and comment sections dedicated to sharing the excitement of a match.
Referencing the focus on LatAm, and more specifically the Brazil market, Oddspedia founder Jan Möller commented: “One of the big things we’ve done is make Oddspedia available in Brazil’s official language, Portuguese.
“We offer 100% coverage of all sports, leagues and matches that are of interest to Brazilians. We’ve had great success in European markets where player personas are similar to those in Brazil. It’s no secret that the most popular sport here is football, but other popular sports include MMA, horse racing, tennis, basketball and volleyball. Again, a similar picture to that here in Europe, isn’t it?”
Deals with publishers are done on a 50/50 affiliate link share. The way it works is that the widgets rotate with two links, one for the publisher and the other for Oddspedia. Depending on the rotation, anyone that clicks through the widget, registers and plays with a bookmaker would become a first depositor (FTD) affiliated to either the publisher or to Oddspedia.
Prior to this revenue share, all feeds and data are integrated free of charge into the website in a process Möller said is “as easy as copy and pasting an embed code”. Both widgets can be configured to blend seamlessly within the design of the website through a choice of colours, types of data and priority sports to display.
The widgets are fully responsive to all devices, screen resolutions and browsers, while there is also geo-targeting available to deliver more personalized content to country-specific users.
Möller also explained how publishers can effectively “build their own odds comparison service” using the widget’s API and Oddspedia data, which is based on JSON/XML feeds.
He closed by hinting at a new version of the core odds comparison website and new features including a ‘dropping odds’ widget as part of an exciting development pipeline.
For more information about the widgets, or to register and try them out for yourself, head to widgets.oddspedia.com.