Fantasy sports gaming platform Monkey Knife Fight (MKF) has inked a new strategic partnership with the NFL‘s Miami Dolphins whereby it will introduce exclusive fantasy sports contests tailored to Dolphins fans.
In addition, the firm has teamed with the Miami Dolphins Foundation to donate $100,000 to its Food Relief Program. The year-long initiative, which began in June, provides a minimum of 1,000 meals prepared by Centerplate each weekday out of Hard Rock Stadium. On weekends, the Dolphins work with local minority owned businesses to provide up to 1,000 meals to those dealing with food insecurity.
MKF will be promoted across all of the team’s social media outlets and external marketing efforts. The multi-faceted partnership will include the Dolphins introducing a weekly MKF player profile, as well as rebranding the Dolphin pregame radio show to the “Monkey Knife Fight Countdown to Kickoff”.
Founder and CEO Bill Asher commented: “The Dolphins brand is an iconic and internationally recognized tradition, with incredibly passionate fans. We’re looking forward to introducing ourselves to them as we’re certain they’ll love playing fantasy sports with us.”
Steve Mullins, Miami Dolphins Vice President of Corporate Partnerships, added: “We are always looking to enhance the fan experience at Hard Rock Stadium and this partnership with Monkey Knife Fight is a great way to engage with our guests with one of the most exciting brands in the fantasy sports arena. We’re very excited to welcome them to the Dolphins family.”
The agreement, said MKF, furthers its commitment to utilizing the down time in sports to create long term, mutually beneficial relationships. Recent partnerships have covered multiple leagues, including NHL‘s LA Kings, MLS‘s LA Galaxy, MLB‘s San Diego Padres and Milwaukee Brewers, and PGA TOUR golfer Charley Hoffman.