Crypto sportsbook and casino operator Cloudbet has relaunched its signature zero-margin odds campaign for this week’s US Open tennis tournament at Flushing Meadows, New York, where Novak Djokovic and Serena Williams head the market.
Having rolled out the zero-margin offer to immediate and demonstrable effect over the COVID-19-disrupted English Premier League football season, the firm is again deploying its blockchain technology to provide customers with commission-free prices on selected matches.
This offer features core Match Winner, Game Handicap and Total Games markets which will be available both pre-match and in-play, securing fairer prices for a burgeoning number of tennis fans who are looking to maximize their winnings on the reconfigured season’s second Grand Slam. These margin-free odds are available on each match for each customer to win up to $1000.
This US Open promotion is a natural extension of the operator’s wider “best odds” campaign that typically includes margins as low as 2% across a wide range of sports. Away from cornerstone sports, like soccer and basketball, Cloudbet is preparing to see a spike in in-play tennis this week. Here, low-latency data feeds (from a combination of the best industry suppliers) ensure accurate pricing and minimal market suspensions, delivering a seamless betting experience for customers.
A Cloudbet spokesperson said: “As ever, Cloudbet’s goal is to make sports more engaging for our players. So, after a fragmented calendar for elite tennis, it’s great to see the best men’s and women’s players go back to work at the US Open. No-one can compete on price with the power of blockchain, and we’re happy to share these savings with our customer base which has been starved of live sport during the present pandemic.
“This promotion proved a boon for turnover on the EPL and we’re hoping to register similar spikes in engagement over the coming fortnight at the Billie Jean King National Tennis Center. Offering the best mathematical prices is another clear advantage that our technology brings to players, alongside more widely-touted benefits around transaction times, secure fund storage and privacy protection.”