DraftKings Inc has been appointed as the Official Sports Betting and Daily Fantasy Partner of MLB franchise the Chicago Cubs under the terms of a multi-year deal.
The extended partnership includes a plan to pursue a “first-of-its-kind” sportsbook at the Cubs’ iconic Wrigley Field home, with online access available in the surrounding Wrigleyville area. The planned DraftKings Sportsbook at Wrigley Field will include a “best-in-class” entertainment experience for sports fans in Illinois.
But while sports betting is now legal in Illinois, the development of a retail sportsbook would require approval by the City of Chicago.
Matt Kalish, Co-founder and President, DraftKings North America, commented: “This is truly a historic moment, as we are thrilled to align with the renowned Chicago Cubs franchise and iconic Wrigley Field to provide sports bettors in Chicago with a revolutionary sports betting experience.
“As two organizations that share a mutual passion for innovation and a commitment to excellence, we look forward to working in collaboration with the Cubs, an organization steeped in tradition, and making our presence felt in and around Wrigleyville.”
Crane Kenney, Chicago Cubs’ President of Business Operations, stated: “DraftKings has been a great partner for a number of years and we are excited to expand this relationship as sports betting grows rapidly in Illinois.
“An increasing number of sports fans want to integrate sports betting into their game experience, and we’re excited to be one of the first to engage in developing a retail sportsbook at a professional sports venue.”
