Online gaming operator Kindred Group continues to broaden its footprint in the US with the inking of a new agreement with Penn National Gaming this week. The deal will facilitate market access in Illinois and Ohio to operate both online sports betting and online gaming, pending applicable laws being passed and both parties obtaining all necessary gaming licenses.
Following the firm’s successful entry into New Jersey, Pennsylvania and Indiana, the agreement with Penn secures Kindred, under the Unibet brand, access to pursue licensing in Illinois, through Argosy Casino Alton, and Ohio, through Hollywood Casino. The agreements will run over a 10-year period.
Manuel Stan, SVP Kindred US, commented: “Extending our footprint in the US by establishing our brand in two key states like Illinois and Ohio is very exciting for us. We continue our journey in what we believe will become the largest gambling market in the world.
“Putting Illinois and Ohio on the list together with New Jersey, Pennsylvania, Iowa and Indiana, shows our commitment to establishing Unibet in the US. Illinois is one of the largest US states and it will be the next State that we are targeting to launch.”
Kindred said it will continue to invest in growing its US operations where market conditions support a sustainable business model, leveraging Pala Interactive‘s online gaming platform and integrating with sports betting provider Kambi.
