NetEnt has expanded its reach across the US market by inking a new partnership with igaming and sports betting operator BetMGM after receiving a temporary license from the regulating authorities in West Virginia.
The agreement follows a strong period of growth for NetEnt in the US, after recently reporting triple-digit increases in quarterly gross gaming revenue in both Pennsylvania and New Jersey.
Matthew Sunderland, VP Gaming at BetMGM, said: “We have already seen great success with NetEnt content in New Jersey. Their team really understands what appeals to gaming customers and I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia.”
The MGM Resorts International and GVC Holdings joint venture recently added igaming to its ongoing partnership with The Greenbrier in West Virginia, after the Mountain State opened up its virtual doors to online casino on July 15.
“BetMGM’s rapid success in the US has been impressive and shows no signs of slowing down, making this a significant deal for our company as we continue to expand across the country,” added Brian Kraft, NetEnt Vice President Commercial, Americas.
“Thanks to the strong performance of our games locally, the US is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate growth of both our businesses.”