LatAm sports betting operator Betcris has added to a number of key sponsorships secured over the past year with the signing of a new partner in Panama, Fedebeis. The Panamanian Baseball Federation, has chosen Betcris to be its Principal Sponsor for the 2020 Major Baseball Championship for the second year in a row.
Under the terms of the agreement, Betcris will have a presence at baseball stadiums in Panama that are going to host games during the championship, which is already underway. The season began on October 9, running until October 22. The firm will receive banner placement behind home plate of the games, and these will be shown during TV broadcasts, twice during each game.
Betcris will also be given rights to use select IP of Fedebeis, including the use of the organization’s logo, names of the teams and players. The Fedebeis app includes a digital banner provided by the sports gambling operator and will offer exposure during live broadcasts on the Fedebeis YouTube channel and on Facebook Live, as well.
Moreover, the firm will be allowed 30-second advertising spots to be included during broadcasts, and will also appear on Fedebeis’ other social media channels.
Fedebeis Marketing and Communication Manager Max Estrada said: “Betcris’ arrival in the Panamanian baseball family has given great impetus to the sport, its athletes and, above all, to the hundreds of thousands of national and international fans who follow each season of this major league. At Fedebeis, we are honored to have the backing of Betcris, who for the second year in a row joins this championship.”
Betcris has been dedicated to expanding its brand awareness through the establishment of relationships throughout Latin America. In addition to the sponsorship agreements it has developed in Brazil and Mexico, it is also the official gambling partner of the Canadian Elite Basketball League, the official wagering partner of Major League Baseball in Latin America and the official betting partner of the National Football League in Latin America.