BetMGM, the sports betting and gaming platform joint venture between MGM Resorts International and GVC Holdings, has announced it has renewed and expanded its strategic partnership with the Detroit Red Wings NHL team.
Peter Kent, Detroit Red Wings Senior Vice President of Corporate Partnerships, said: “We’re thrilled to expand our relationship with BetMGM. We’ll continue to work together to provide innovative and engaging experiences for the fans of Hockeytown.”
As part of the multi-year deal, BetMGM will continue to have an on-ice logo at Little Caesars Arena, along with in-venue signage, fan promotions and a sponsored presence on the Red Wings’ digital platforms. The District Detroit mobile app will also feature the BetMGM Stats Module, providing the team’s fans access to betting odds and statistics next season.
BetMGM’s Chief Marketing Officer Matt Prevost added: “The Red Wings are an iconic part of Michigan and the city of Detroit and have been a great partner to both BetMGM and MGM Resorts.
“Little Caesars Arena is just steps away from the BetMGM Sports Lounge at MGM Grand Detroit, and as BetMGM continues to build its hockey offerings, we look forward to welcoming Red Wings fans before and after games.”
David Tsai, President of Midwest Group at MGM Resorts, stated: “There is plenty of passion for hockey across Michigan, and all of us at MGM Grand Detroit eagerly await the opportunity to entertain Red Wings fans at our BetMGM Sports Lounge, Detroit’s premier destination to watch and bet on sports.
“We’re committed to providing guests with a fun, world-class experience during hockey season and beyond.”