BetMGM has announced it will be launching its sports betting app in Tennessee on November 1.

CEO Adam Greenblatt said: “We’ve been eagerly working with regulators in Tennessee to make this momentous launch a possibility and look forward to introducing the state’s passionate fan bases to the excitement of betting on sports with BetMGM.

“Our relationship with MGM Resorts enables BetMGM users in the Volunteer State to earn rewards, from hotel suites to dinners at award-winning restaurants, all while engaging in the excitement of our cutting-edge sports betting experience.”

BetMGM’s integration with MGM Resorts’ M life Rewards program allows its users in Tennessee to translate their gameplay into experiences at resort properties, from Bellagio and MGM Grand in Las Vegas, to Beau Rivage in Mississippi and MGM National Harbor in Maryland, among others.

This announcement comes after the platform’s partnership with the NFL’s Tennessee Titans, the first-of-its-kind for the state between a professional sports team and a sports betting platform. Tennessee marks the seventh state where BetMGM’s sports betting app is available, joining Colorado, Indiana, Mississippi, Nevada, New Jersey and West Virginia.

The BetMGM app offers a user-friendly sport betting experience, making it easy to customize pre-game, live in-play, futures and parlay wagers. Sports bettors can select from a wide assortment of bet options as well as teams and leagues to bet on.

As the company continues to expand its sports betting platforms to new states, it said it will provide resources to help ensure that responsible gaming education remains a key focus.