Monkey Knife Fight (MKF) has been ranked as the sixth most-searched company in the sports and entertainment industry in 2020, according to SponsorUnited‘s new Year in Review report.
The ranking, according to SponsorUnited, was based on compound growth rate in unique views from the first three quarters of 2020.
“I never thought I would be excited about finishing sixth in anything, but considering how quickly we have risen in these types of studies is a testament to the team here at Monkey Knife Fight,” said MKF Founder and CEO Bill Asher.
“While the pandemic caused other platforms to hesitate and wait it out, MKF went full throttle remaining active in the market through creative marketing activations, forming strategic partnerships with teams, ownership groups and players unions and acquiring strategic assets to bolster our position in the market.”
MKF follows the likes of Geico and Facebook in the ranking, and precedes Peloton, Apple, Dunkin’ and Nike, with the fantasy sports company ranking 13 places above DraftKings and 24 places above FanDuel.
In addition, the Year in Review report recognized MKF’s charitable activations with multiple professional sports teams in 2020, all of which supported the teams’ official foundations.
This year, MKF has donated upwards of $500,000 to teams, with almost all going directly to pandemic relief efforts in the teams’ home cities for such immediate needs as food and shelter.
“The fact that we began 2020 as a brand you may not have heard of and ended the year as the sixth most-searched company in entertainment is a testament to our company’s vision and perseverance,” added Nic Sulsky, President of Monkey Knife Fight. “This is only the beginning for Monkey Knife Fight.”
