Online gaming affiliate website Bojoko has made its US market debut in New Jersey after securing a license from the state’s Division of Gaming Enforcement (DGE).
The firm has been positioned as the Airbnb of online gambling sites since its UK launch in 2017, allowing operators and game developers to create their own dedicated listing page which players then rate and review based on the experience they receive.
The New Jersey launch means that players in the Garden State can use Bojoko and its powerful filter and search tools to select online gambling sites that meet their own playing preferences. All sites listed are licensed by the DGE and are reputable, it said.
Underling its CSR responsibilities, the firm said it will adopt the same approach to responsible gambling and compliance that has been a key factor in its success in the UK market, where the site attracts more than 25,000 unique visitors per month and has built a membership of 28,000+ players.
This means that players using Bojoko to search for and select gambling sites are afforded the highest possible levels of protections and can access the information and tools they need to stay in control of their play and online gambling at all times.
The New Jersey launch forms part of wider plans to enter additional US states that license and regulate online gambling, with Bojoko already in the licensing process in states such as Pennsylvania and Michigan.
Chief Business Officer Joonas Karhu said: “We are pleased to have secured our affiliate license in New Jersey, paving the way for our expansion into the US market where we see huge potential for Bojoko and our innovative concept.
“Ultimately, our mission is to help players find gambling sites quickly and easily and based on their own likes and preferences. Our model has proved to be hugely successful in the UK, Canada and Finland, and we believe it will appeal just as much to players in New Jersey and across the US.
“We are also calling on New Jersey licensed operators to create their own dedicated listing page on Bojoko in order to put their brand in front of our readers and members, many of whom are primed and ready to convert into new customers and first-time depositors.
“This really is a milestone moment for Bojoko and we are incredibly excited about leveraging the tremendous opportunities we believe the New Jersey and the wider US market have to offer.”