Entain Foundation US and EPIC Risk Management launch player education initiative

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The Entain Foundation US and EPIC Risk Management have launched a new player education initiative with colleges around the nation to deliver a series of gaming awareness educational sessions.  

The Entain Foundation US is funded by Entain plc, the global sports betting and gaming entertainment operator which jointly owns and provides the technology to BetMGM in the United States.

According to a statement, the joint initiative will be focused on education and awareness and the need to keep betting safe as sports betting and gaming continues to expand across more states, with New York most recently expressing interest. 

More than 40 colleges in the US will initially take part in the nationwide educational initiative, including the Mid-American Conference, Fordham University in New York City and Monmouth University in New Jersey. 

Both organizations said that they plan to work together to add new colleges to the program throughout 2021. Those already participating include the University of Akron, Eastern Illinois University, Harvard University, Northern Illinois University, University of Nevada, Las Vegas (UNLV), University of Ohio, University of Oregon, Seton Hall University and the University of Utah.  

The partnership and program, launched by EPIC and Entain Foundation US in March 2020, is fully funded by the Entain Foundation US and is part of Entain’s pledge to invest $132m over five years towards responsible gaming initiatives and to support people and communities around the world where it operates.

To date, EPIC Risk Management and the Entain Foundation US have launched collaborations with the National Football League Players’ Association Professional Athletes Foundation (NFLPA PAF) and USA Rugby, as well as the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital, which is already working with Entain on a five-year research initiative better to understand problematic and addictive behaviors.

Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling, and Trustee of the Entain Foundation US, explained: “We know from international experience that the most successful sports betting operators are also the most responsible. As legalized sports betting continues to expand in the US, education and responsible gaming is a top priority. We are excited to expand our partnership with EPIC to reach colleges across the country to educate young people.”

John Millington, VP of US Operations at EPIC Risk Management, added: “We are delighted to be able to work closely with colleges around the nation on this essential education and awareness program. There is a collective responsibility to ensure the minimization of potential gambling harms, and the promotion of player safety.

“Our collaboration with the Entain Foundation represents a key strategic piece of our prevention pillar, and it is great that so many organizations are recognizing the importance of education and awareness for this potentially high-risk population.”