Bally’s Corporation adds free-to-play offer with SportCaller acquisition

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Bally’s Corporation has acquired SportCaller, a free-to-play (F2P) game provider for sports betting and media companies across North America, the UK, Europe, Asia, Australia, LatAm and Africa for an undisclosed sum. 

Boasting deep technology and product expertise, the latter’s core products consist of prediction, quiz/trivia, pay-to-play, bespoke and turn-key app games. 

As a global F2P sports game provider, SportCaller complements Bally’s recently announced acquisitions of Bet.Works and Monkey Knife Fight, and its media partnership with Sinclair Broadcast Group

Together with Bet.Works’ proprietary technology stack, SportCaller is expected to enable Bally’s to launch its own suite of F2P games this year. The acquisition will also allow the firm to leverage Sinclair’s media reach to expand its player database in states that currently do not permit sports betting, as well as generate interest in Bally’s sports betting app.

Moreover, SportCaller will allow Bally’s to use F2P games as an additional player engagement and retention tool in states that authorize sports betting. With more than 100 games in over 20 languages, and over 30 sports across 37 countries, SportCaller’s platform is expected to considerably expand Bally’s strong geographic presence beyond national borders.

George Papanier, Bally’s President and CEO, commented: “I am delighted to welcome SportCaller to Bally’s Interactive alongside Bet.Works and Monkey Knife Fight. F2P products represent a core component of our interactive strategy to drive user acquisition to Bally’s ecosystem. SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”

Together with Bet.Works and Monkey Knife Fight, SportCaller and its technology development center, which consists of more than 40 dedicated technology resources, will join the Bally’s Interactive division. This combination will augment Bet.Works’ development resources and support accelerated innovation and deployment of new products that are already underway.

“Joining Bally’s is a milestone moment for the SportCaller team,” said Cillian Barry, Founder and MD at SportCaller. “I look forward to working with Bally’s talented team as we continue to create an innovative F2P product that engages sports fans on a global scale.”