Esports Entertainment Group, an esports entertainment and online gambling operator, has signed a multi-year partnership with the Baltimore Ravens to be the NFL franchise’s esports tournament provider.
As part of the agreement, the group will operate bi-annual esports tournaments for the Ravens utilizing its Esports Gaming League (EGL) platform. The company announced a similar multi-year partnership with the Philadelphia Eagles in December.
The firm’s CEO Grant Johnson said: “Our esports tournament platform continues to gain strong traction among top-tier professional sports franchises. We are delighted to add the Ravens as our latest partner.
“Our robust tournament platform will help the Ravens strengthen connections with their fans while providing new avenues for engagement.”
As a partner of the Ravens, Esports Entertainment will leverage player imagery within the team’s local market. It will also work with Ravens players to create custom videos that will promote the tournaments and be featured in the team’s digital marketing efforts across social, email, mobile, and online channels.
Kevin Rochlitz, Chief Sales Officer of the Baltimore Ravens, commented: “The growing popularity of esports provides a great opportunity for our team to create deeper connections and engagement with our fans. We look forward to a long and mutually rewarding relationship.”
Magnus Leppäniemi, EVP Esports at Esports Entertainment Group, added: “Working with the Ravens and other top teams in the NFL, NHL, and more provide a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale deployments.”
EGL enables live and online events and tournaments where gamers can compete and enjoy a variety of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.
Earlier this week, the company submitted its gaming license application with the New Jersey Division of Gaming Enforcement (NJDGE).