Sports betting and gaming entertainment firm BetMGM and global sports entertainment community Topgolf Entertainment Group have struck a new partnership this week.
With integrated sports betting and entertainment experience at the core of the agreement, the two companies will collaborate on marketing and promotional offers through the BetMGM platform at select Topgolf venues and within WGT by Topgolf, the online golf game.
BetMGM Chief Revenue Officer Matt Prevost commented: “We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide. Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”
The partnership will allow Topgolf and BetMGM to engage with consumers on a large scale while reaching new audiences, both digitally and in-person.
JF Prata, Topgolf Media’s Chief Operating Officer, added: “We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities. Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that, while providing our longtime fans, as well as those less familiar with Topgolf, an introduction to a complementary experience with BetMGM.”
Details of the partnership include BetMGM digital branding throughout Topgolf venues in cities where BetMGM operates. These include Topgolf’s marquee Las Vegas location at MGM Grand, Indianapolis, Nashville, Detroit, Virginia Beach and Denver, as well as within the WGT by Topgolf platform.
BetMGM will also activate branding and promotional integrations in additional Topgolf locations as its sports betting and gaming platforms become available in new states.
