International Game Technology PLC (IGT) is set to install its IGT ADVANTAGE Casino Management System (CMS) at the iconic Circus Circus hotel and casino on the Las Vegas Strip in Nevada.
The IGT ADVANTAGE CMS leverages nearly 30 years of performance in the field to help drive business outcomes and improve operational efficiency.
Planned for Q2 of 2021, the Circus Circus deployment will connect all 1,100 machines as well as table games, integrating with the property’s food and beverage, retail point-of-sale and hotel management systems.
Stephan Angeles, Circus Circus Vice President of Finance, said: “Circus Circus has continuously focused on delivering entertaining experiences for our guests, and our conversion to the IGT ADVANTAGE CMS will modernize our gaming floor, significantly streamlining our operations and helping to enhance patron loyalty and the overall player experience.”
The IGT ADVANTAGE CMS core delivery will include Patron Management, a powerful tool for building customized events and promotions; Machine Accounting, which streamlines and simplifies reporting; the EZPay ticketing solution; and Cage and Table Accounting.
The deployment will also include the implementation of IGT’s NexGen player tracking hardware, giving players a means to view account information, messaging, awards, and bonusing applications.
Ryan Reddy, IGT Senior Vice President of Global Product Management for VLT, Systems and Payments, added: “By converting to the IGT ADVANTAGE system, Circus Circus is enhancing its efficiency and performance, while also ensuring long-term capacity for future growth as gaming technology and player preferences continue to evolve.
“Our flexible, modular system, which easily integrates with third-party solutions, will transform Circus Circus’ gaming technology infrastructure, helping them to grow their business while intensifying their focus on delivering highly engaging experiences to their patrons.”
Earlier this year, IGT completed the final stage of Nevada regulatory approval for its Resort Wallet carded cashless module, part of the IGT ADVANTAGE casino management system.
