Genius Sports Group, a provider of official data and technology for the sports, betting and media sectors, has confirmed that it will combine its full portfolio of solutions under a single brand, Genius Sports.
According to the firm, the move to a single brand, which comes ahead of its NYSE listing, reflects the rapid convergence of its capabilities in sports technology, live data, video and betting products to power connected fan experiences.
As a result of the rebranding, the Betgenius and Genius Sports Media brands have been discontinued. Instead, the company’s solutions and product development will sit under Sportstech, Video, Sportsbook and Media & Engagement moving forward.
CEO Mark Locke underlined the rationale behind the move, saying: “As we enter a new era as a public company on the NYSE, the time is right to consolidate our offering under the single Genius Sports brand.
“This unified approach will help strengthen our value proposition, serve our partners’ needs and articulate our vision of creating personalized fan experiences via the convergence of sports, betting, advertising and streaming.”
“For more than 20 years, we have never been afraid to walk our own path and our new branding will create a distinct position for us in the market.”
Genius Sports is expected to shortly complete its merger with NYSE-listed special purpose acquisition company (SPAC) dMY Technology Group II and will subsequently trade on the NYSE under the symbol “GENI”.