Wynn Resorts’ casino and sports betting app WynnBET has agreed a multi-year content marketing and affiliate partnership with leading global technology and digital publishing platform Minute Media, owner and operator of six global sports and culture brands including The Players’ Tribune, FanSided, 90min, and The Big Lead.
Under the terms of the deal, WynnBET will tap into Minute Media’s network of owned brands, media personalities, athlete influencers, and open technology platform to create story-driven content that introduces the app to an average of 60 million monthly users in the US.
Craig Billings, President of Wynn Resorts, commented: “Minute Media creates and publishes high quality sports-related content, much of it to avid local audiences, and we are excited about the opportunity to introduce WynnBET to them. We also look forward to leveraging our partnership with Minute Media to jointly create compelling new content for distribution through our combined properties.”
WynnBET, meanwhile, will benefit from Minute Media’s proprietary publishing and multi-channel distribution infrastructure that currently powers over a billion video streams each month.
With hundreds of websites integrated into its platform, including one for every major professional sports team, the companies will produce targeted sports and entertainment content that educates bettors using insight from WynnBET’s bookmakers and explores larger sports industry trends, in-depth features, and team and athlete profiles.
Further cross-promotional initiatives will include traditional ads, WynnBET odds integration, social media campaigns, and more.
Asaf Peled, Founder and CEO of Minute Media, added: “We’re thrilled to be working with WynnBET on this partnership, which will leverage our proprietary technology, robust video distribution, and athlete network to drive increased reach and awareness for their business.
“Together, we look to engage the rapidly growing sports betting audience and to provide them with a unique content experience that they won’t get anywhere else.”
Minute Media is the second partnership with a major media company for WynnBET, which in February 2021 became the official sports betting partner of Blue Wire Podcasts, an expansive sports audio network with over 140 original shows.