DraftKings Inc has expanded its executive team with the appointment of Brian Angiolet in the newly created position of Chief Media Officer, a role that will see him direct and optimize content creation and media strategy, effective April 26.
Most recently, Angiolet served as SVP and Chief Business Officer at Verizon Communications Inc where he spearheaded a number of high-profile, multi-billion-dollar content and advertising initiatives.
These included broadcasting, sports and digital entertainment deals across Verizon’s Fios and media properties, partnerships with premier sports leagues like the NFL and NBA, and oversight of Verizon Wireless’ advertising and media portfolio.
Most recently, he led the company’s 5G mobile edge computing partnership program and was instrumental in the launch of industry-defining deals with Amazon, Microsoft and IBM.
Jason Robins, DraftKings’ co-founder, CEO and Chairman of the Board, commented: “Brian brings invaluable experience to this new Chief Media Officer position and deeply understands how the virtuous circle among sports, gaming, and content has the potential to boost engagement.
“As our media presence grows with the acquisition of VSiN, among other strategic moves, Brian’s creative ideas and insightful perspectives will further propel the possibilities of DraftKings content. Our warmest welcome to Brian, and we’re thrilled to have him aboard.”
Talking about his latest move, Angiolet stated: “The DraftKings arrow is pointing straight up and I see massive opportunity to unleash this platform and integrate it with the world of content. To me it’s all about enhancing the experience we provide, and I look forward to working alongside the team and our partners at this important juncture for the company.”
With a growing presence of owned channels, including real-time fantasy plus sports betting news and analysis from DK Live alongside editorial insights at DK Nation, DraftKings is quickly establishing itself as both a product provider and resource for fans.
The company has also been active to expand its reach with the recent acquisition of Vegas Sports Information Network, the multi-platform broadcast and content company in the sports betting space.
Additionally, integration agreements with media titans Turner Sports and ESPN have further broadened visibility around DraftKings content, data and offers. Recently, the company has also invested in Meadowlark and its roster of creators to deliver high-quality, original programming focused on sports.
