Pala extends US reach with Kindred/Unibet launch in Virginia

Image source: Shutterstock

Pala Interactive has followed up on the successful launches of the Kindred Group‘s Unibet brand in Pennsylvania and Indiana with the launch of the Unibet Sports book in Virginia this week.

The real money and social gaming firm has integrated the Kambi Sports platform into its proprietary real money online gaming platform and continues to deliver on its multi-year license agreement with Kindred Group to serve and provide it with a leading online gaming platform.

Jim Ryan, CEO of Pala Interactive, commented: “We are delighted to continue providing Kindred Group with our online gaming platform in the US marketplace and look forward to delivering for them in further States. The Virginia launch represents the sixth US state in which Pala’s online gaming platform is serving the needs of a number of the market’s best operators.” 

Manuel Stan, Kindred Group Senior Vice President, said of the latest development: “We are thrilled to launch Unibet in Virginia and to continue to provide a safe, secure and fantastic entertainment service in our fourth US state. Pala Interactive has proven once again to be a reliable partner delivering our launch on time.” 

Kindred Group’s Virginia move began last week with the announcement that Unibet Interactive had received a mobile sports betting permit from the Virginia Lottery. The addition of Virginia swells the list of successful entries for the Unibet Sports & Racebook and will, said Kindred, offer customers in the Old Dominion a “first-class online sportsbook experience”.