Data and analytics AI specialist Jada Gaming has signed a three-year partnership with leading Latin American gambling site Betmotion this week.
The deal sees Betmotion integrate the full Jada Brain platform with its suite of bespoke igaming modules, each designed to enhance user experiences. Jada’s expertise in data and analytics will enable Betmotion to improve its visibility and predictive capabilities ahead of an action-packed summer of sport.
As part of the agreement, Jada will also provide Betmotion with a full data warehouse, machine learning functions and data visualization. Its Responsible Gaming and Bonus Abuse modules will build on Betmotion’s commitment to creating safe and fun online experiences, while the Affiliate Engine will optimize growth strategies.
Alberto Alfieri, Jada Gaming Co-Founder, said: “We’re delighted to have signed Betmotion as a client. Having a market leader in South America select us for their platform for data and analytics solidifies our position as a top choice for igaming companies.
“When speaking to the team at Betmotion, it was clear they understood the offering and we were very impressed by the vision they had with both their own ambitions and how they intend to use the product. Having them as a client can only serve to further strengthen our offering.”
Betmotion.com COO Luis Traversa said: “Betmotion is always looking to enhance its offering to maintain our strong market position and Jada’s solution takes our service to the next level. Jada’s wealth of experience and focus on the igaming sphere, as well as the comprehensive range of modules offered made it a clear choice. The partnership will allow us to drive growth while simultaneously providing our players with personalized experiences.”