Golden Race prepares for US entry with Kindred deal

Golden Race

Golden Race has signed a new partnership with Kindred Group which will enable the former to provide new online virtual sports to the US market.

The agreement comes at a time when Golden Race is preparing to enter the post-PASPA market. Pending the receipt of its first US licence, Kindred will start offering Golden Race’s top-quality virtual sports and number games to US online players through its platforms.

George Vonapartis, Golden Race’s Regional Director for North America, said: “Kindred is a strong company that continuously grows and innovates. It is a great achievement for us to have our leading virtual sports with them. 

“We are strongly focused on the US market and this agreement will give US online players an approach to our realistic product.” 

To prepare for its US entry, the virtual sports provider explained that it has already carried out an assessment of local player preferences, in addition to signing new agreements with “key companies” across the market.

“By partnering with Golden Race to bring the excitement of virtual sports to Unibet, we continue to evolve our offering to entertain our customers,” added Jonathan Aiwazian, Kindred’s VP Product U.S.

“GoldenRace has proven to be an exceptional leader in the virtual sports space, and we are excited to welcome them to our platform.”