The Entain Foundation will extend its provision of safer gambling information and educational resources through the launch of its Gamble Responsibly America app.
Developed in collaboration with Epic Risk Management and RG24/7, the app will feature a series of educational resources and tools to help and support anyone facing potential issues with problem gambling.
The app, which will be unbranded and free to download, will not require people to register nor will it bring any commercial benefit to Entain or BetMGM, the U.S. business it jointly owns with MGM Resorts.
Ensuring that Gamble Responsibly America is accessible for all communities across the US, the Entain Foundation highlighted that the app will also be made available in both English and Spanish.
Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of the Entain Foundation U.S., noted: “We are incredibly proud to be launching the Gamble Responsibly America application as our commitment to responsible betting and gaming is unmatched within the industry.
“Through this first-of-its-kind app, we are determined to continue helping individuals by providing the resources and programs necessary to ensure everyone is betting and gaming responsibly.”
Key features of the app will include limits and tools, a self-assessment quiz, a gambling diary, behavioral callouts, a 24/7 live chat function as well as a range of educational features and resources.
Entain Foundation has lauded the new app as a new milestone for the company. It follows on from the announcement of a player education initiative around sports betting with professional sports leagues and colleges across the US with EPIC Risk Management.