Online gambling and entertainment company Betmotion has landed a new sponsorship agreement with Brazilian football team Club Athletico Paranaense
Marking the 15th Serie A side to ink a commercial deal with a bookmaker, the partnership debuted on Sunday in Athletico’s Brazilian Championship fixture against Grêmio.
Betmotion will also gain further exposure on ‘Furacão Live’ – the club’s streaming platform that broadcasts all matches in the Brasileirão tournament, conducting exclusive activations for fans and partners of the club during game broadcasts.
“Athletico is a pioneer in many actions and there is nothing better than promoting national sport alongside those who seek to improve football,” emphasised Angelo Alberoni, Country Manager at Betmotion. “Both parts have the characteristic of being innovative and I can say that the deal goes far beyond the brand on the shirt. The fan can expect actions in conjunction with activations.”
Elsewhere in Brazil, Betmotion maintains a sponsorship agreement with the Novo Basketball Brasil (NBB) and an ambassadorship with Brazil women’s national star, Cristiane.
In 2020, the betting company also featured in broadcasts via streaming of the Brazilian Women’s Championship A1, Italian and German Championships and in Stockcar, on TV Bandeirantes.
“Athletico welcomes Betmotion, one of the biggest sports betting entertainment sites,” remarked Commercial and Institutional Relations Director at Athletico, Mauro Holzmann. “We are proud of this partnership, which we want to be very lasting.”