BetMakers targets US market after completing Sportech takeover

BetMakers Technology Group has finalized its acquisition of Sportech’s racing, tote and digital business, allowing the Australian-based company to fully capitalize on the opportunities within the US market. 

The takeover, which was completed today (18 June), was completed after BetMakers received the last of the requisite regulatory approvals and clearances. 

Todd Buckingham, BetMakers Managing Director, said: “The successful completion now allows us to continue to execute the next stages of our global strategy.

“It is not often that such compatible international wagering assets become available in our industry. Accordingly, BetMakers views this acquisition as a pivotal step in seeing the business become the center of global wagering. We intend to continue to expand in all regions where we see complementary synergies for our business that fits this vision.”

As a result of the acquisition, BetMakers will take ownership of Sportech’s Americas tote business, Americas digital business, UK and European tote business and the company’s Quantum tote technology.

These assets, BetMakers said, provide a platform to target the parimutuel and fixed odds wagering markets across the US. 

Buckingham added: “I am delighted that we have been able to reach this significant milestone and I now look forward to integrating these transformational international wagering assets which we expect will unlock enormous benefits for BetMakers.

“I would like to officially welcome all of our new Sportech team members into BetMakers’ growing family and we look forward to continuing working with our global workforce to deliver results for racing bodies, racetracks and wagering operators globally.”