International Game Technology PLC (IGT) has agreed to a multi-year sports betting contract with Ute Mountain Casino Hotel in Colorado.
Under the terms of the agreement, IGT will provide its PlaySports platform, self-service PlaySports Kiosks, and turnkey services to the casino.
Rick Scheer, Ute Mountain Casino General Manager, commented: “Ute Mountain Casino has big plans for our sportsbooks scheduled to open end of August and we are confident that IGT’s PlaySports technology and experienced trading team will help us bring a new level of entertainment to our valued Mountain Rewards players.
“IGT has been a trusted partner of Ute Mountain Casino for many years and we are excited to expand our relationship and differentiate our casino with the introduction of sports betting and personalized betting offers.”
IGT PlaySports is currently powering sports betting at more than 40 gaming outlets across the US. Last week, IGT agreed to a similar deal with the Snoqualmie Casino in Washington.
Enrico Drago, IGT PlayDigital Senior Vice President, added: “IGT is honored to help Ute Mountain Casino grow its PlaySports-powered sports betting enterprise from the ground up.
“Our experienced trading team will ensure Ute Mountain Casino maximizes the full potential of the PlaySports platform’s integrated Player Account Management module and create compelling offers and promotions that will help build player loyalty and drive growth.
“IGT PlaySports has been processing sports wagers in Colorado since the first day of legalized sports betting in the State and we look forward to extending that momentum with Ute Mountain Casino.”
