Rush Street Interactive, operator of the BetRivers brand, has signed a ‘long-term agreement’ with former Chicago Bears star, Mike Ditka, as a brand ambassador.
Ditka, who has won the Super Bowl as a player, assistant coach and head coach, will be an exclusive brand ambassador for BetRivers, the official and exclusive betting partner of the Chicago Bears.
As part of the deal, Ditka will serve as a BetRivers.com spokesperson and will be engaged in upcoming promotions and events on its platforms. Furthermore, he will stream to bettors on the BetRivers app, as well as hosting an analytical NFL show “Da Coach’s Picks of the Week” and “Beat Da Coach”, a weekly web video that will focus on upcoming Chicago Bears games during regular and postseason.
Richard Schwartz, President of RSI, commented: “We are honored to partner with one of the greatest coaches in NFL history; someone who has deep roots in Chicago and is one of the most important figures in modern sports and culture.
“Mike Ditka was successful at every level of the game, from player to coach to analyst, and we’re thrilled for him to bring his knowledge and passion to our sports betting arena at BetRivers.com.”
Ditka played 12 seasons for the Chicago Bears and was the first tight end ever elected to the NFL Hall of Fame and also serves as an NFL analyst for ESPN and commentator for NBC.
He added: “As a coach my philosophy has always been one thing—to win. BetRivers strives to develop trusting relationships with its players. I’m really looking forward to helping strengthen those bonds even further by offering advice to its players on how to win.”