Unibet, a subsidiary brand of Kindred, has announced it has signed an agreement to partner with NFL outfit Pittsburgh Steelers ahead of the new season.
The company already has a relationship with the Philadelphia Eagles but has added the Steelers to increase its visibility in the NFL, which on average earns 15.4m viewers per game.
Under the terms of the partnership, Unibet and the Steelers will participate in robust digital collaboration across social media channels and launch sweepstakes for fans to enter. The Pittsburgh Steelers and Unibet will also collaborate to support the local community.
Manuel Stan SVP, US Kindred Group, commented: “We are excited to partner up with one of the most beloved professional sports franchises. With a great history and bright future ahead, the Steelers have incredibly passionate and engaged fans.
“This is an exciting step in Western Pennsylvania for us. With this partnership we will continue to grow our share of voice in Pennsylvania, strengthen our connection to local fans and support future launches in neighbouring States.”
In an attempt to increase the engagement of Steelers fans on match days, Unibet will offer the opportunity for fans to meet former Steelers players at the new Unibet Tailgate zone outside the stadium.
Ryan Huzjak, Vice President of Sales and Marketing of the Pittsburgh Steelers, added: “We are excited to welcome Unibet to the Steelers family.
“This partnership will provide brand new opportunities for Steelers Nation, both on game days at Heinz Field and throughout the season. We are looking forward to bringing these enhancements to our fans.”
