North American odds maker and player prop provider Sports IQ has formalized a new agreement today with sports betting and gaming provider FansUnite Entertainment Inc.
Under the terms of the multi-year agreement, the former will supply its pre-match and in-play player props to the latter, for both business-to-consumer (B2C) and business-to-business (B2B) purposes.
The deal also sees FansUnite integrate Sports IQ’s full suite of player props, including both pre-game and in-play betting across all US sports.
Omer Dor, CEO at Sports IQ, said: “We’re delighted to be able to support FansUnite’s continued growth with Sports IQ’s products. Our innovative sports betting offering will be a great addition to the suite of products that FansUnite delivers to both its B2C customers and B2B partners.”
Scott Burton, CEO at FansUnite, added: “As we focus on our North American expansion strategy, we are continuously looking for ways to bolster our industry-leading platform. Sports IQ’s products are a natural fit. Their focus on the US marketplace, combined with their creative, innovative approach to sports betting will be a boon to our existing and future customers and partners.”
This agreement continues a productive 2021 for Sports IQ which has not only signed new agreements with global gaming providers IGT, BetClic and Chalkline, but also secured significant series seed funding from some of the most established and respected names in US media, sports and regulated gambling.
