Pariplay licensed to go live with Fusion platform in West Virginia

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Aspire Global subsidiary Pariplay Ltd is now able to offer local licensees in West Virginia its Fusion aggregation platform after being granted a full iGaming Supplier License in the state. The firm described the development as “another milestone in its US expansion strategy”.

Full supplier status follows the granting of interim certification in this state in January, after making its market debut in New Jersey where its content is already live.

The Fusion platform hosts over 100 proprietary slot games, as well as content from over 60 of the world’s most sought-after studios and up-and-coming suppliers. Unique partnerships and content have been selected for customization targeting the US player preferences and an exclusive game line-up.

Fusion also features a set of marketing engagement tools, soon to be certified in the US, such as a bonus engine, Live tournaments, free spins, and Spin That wheel. US land-based suppliers and operators launching online for the first time are offered an out-of-the-box solution to ensure they swiftly get off the ground with an attractive offering at a time, said the firm, when first mover advantage is crucial.

Managing Director Adrian Bailey said: “We are currently making great strides with a business strategy for North America and have applied for licenses in several states, as well as established fruitful relationships with local partners.

“A full license in West Virginia is an important marker in the implementation of that strategy and we are delighted that our hard work is paying off, having announced several deals with operators and platform providers in the US.

“Integrations into the Fusion platform are extremely fast, flexible, and require a minimum effort from our customers and partners, so we are looking forward to working with local partners in West Virginia to provide them with a first-class solution to all their needs.”