Fubo Sportsbook has been unveiled this week as an official sports betting partner of the New York Jets as part of a multi-year partnership.
The agreement, which marks the sportsbook’s first sponsorship of a professional sports team, centers around the creation of the Fubo Sportsbook Lounge at MetLife Stadium for Jets home games, set to debut during the 2021-22 NFL season. It will be the first authorized, mobile sports betting lounge in the stadium.
In addition, Fubo Sportsbook will become the presenting partner of the Jets Mobile App and is the team’s first legal sports betting (LSB) partner to leverage the Jets’ new advertising data partnership with Sportradar.
Jeff Fernandez, Jets Vice President, Business Development + Ventures, commented: “This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritize engagement with our fan base, including the enhancement of their overall stadium experience on game day.
“With Fubo Sportsbook, Jets fans will be treated to their innovative mobile viewing and wagering platform, which will be brought to life at the dynamic new Fubo Sportsbook Lounge.”
At approximately 7,000 sq ft, the new lounge will be open to the public for guests 21 and over and will offer Jets fans the opportunity to enjoy the look and feel of a casino-style sportsbook with betting odds integration, as well as incentives and special bonus offers provided by Fubo Sportsbook.
Scott Butera, President of Fubo Gaming, added: “The New York Jets is a leading sports organization with a strong base of enthusiastic and loyal fans and we strongly believe in the future success of the team.
“We are excited to be their partner in offering this community a truly unique sports betting and entertainment experience. The Fubo Sportsbook is designed to meet the increased demand for interactivity by integrating real-time sports streaming with personalized wagering experiences.
“The Fubo Sportsbook will also have the ability to leverage first-party data to understand viewing preferences and provide relevant bet recommendations.”
Jets Mobile App users will receive access to special Fubo Sportsbook offers as well as game day incentives tied to the lounge. Customers will also be rewarded with access to unique hospitality including VIP pregame sideline experiences. In addition, the sportsbook intends to utilize the new programmatic ad network created for the Jets utilizing Sportradar’s programmatic activation platform.
