Sportsbook operator Tipico has announced a 10-year multi-state market access partnership agreement with Caesars Entertainment.
The deal includes immediate access for the firm to launch an online sportsbook in Indiana and Iowa, pending state licensing and approvals, with a path to expand to additional jurisdictions in the future, as well as a 10-year renewal term.
Tipico will partner with Harrah’s Hoosier Park Racing & Casino in Indiana, and with Isle Casino Hotel Bettendorf in Iowa. The agreement also includes certain rights to igaming market access, pending legislative approval for online casino operations in each state.
Adrian Vella, CEO, Tipico US, commented: “We are excited to announce Tipico’s multi-state market access partnership with Caesars Entertainment, which marks an important step as we continue to expand our US footprint. We look forward to establishing our brand presence in the mid-west, and introducing our highly scalable, proprietary multi-state sports betting experience to players in Indiana and Iowa.”
Tipico Sportsbook is currently live in Colorado and New Jersey, offering cross-state experience in a single app that includes a common user wallet as the firm expands nationwide.
In July, Tipico announced a partnership with Gannett, giving it access to the USA Today Network. The firm also recently declared its intention to open a technology hub in Denver, Colorado.
VP of Business Development and Strategy Stephen Krombolz, added: “This new market access agreement with Caesars Entertainment is another exciting step forward for Tipico as we continue to connect with more US bettors.
“Indiana and Iowa are key states in our early expansion plans but there is certainly more to come, and we look forward to announcing additional partnerships later this year.”
Tipico is aiming to go live with its mobile sports betting app in Iowa during Q4 2021, and in Indiana in Q1 2022, pending regulatory approvals.
The firm will also be launching an online casino product in New Jersey this fall, and it anticipates the announcement of additional state market access agreements before the end of the year.
