Caesars Sportsbook has added former ESPN sports media personality Kenny Mayne as a Content Contributor and Brand Ambassador.
In his new role, he will write, produce, and deliver original sports betting content that will be shared on Caesars’ social and other media channels, while also making live event and commercial appearances.
Commenting on his appointment, Mayne said: “I am truly excited about this opportunity with Caesars. I don’t think anyone could have written a better job description for what I’ll be doing. In fact, I got to help write the job description. Our intent is to do some fun things related to Caesars Sportsbook, the history of Caesars, and the sports bettors who engage with Caesars.”
Mayne has worked for Caesars in the past, having served as an usher at Caesars Palace for the 1980 Larry Holmes-Muhammad Ali heavyweight championship fight.
He added: “Now I’m back at Caesars. It’s like one of those stories you read about on the Internet about a dog that gets lost and finds his way back thousands of miles on foot. Who doesn’t love dogs? Who doesn’t love home dogs?”
After playing quarterback at UNLV for two years, Mayne signed with the NFL’s Seattle Seahawks as a free agent in 1982, but his career was cut short by an ankle injury. He then began a broadcasting career that includes 27 years at ESPN.
Chris Holdren, co-president of Caesars Digital, a division of Caesars Entertainment, stated: “We are thrilled to welcome Kenny back to the Empire. There is nobody that looks at the world of sports quite like Kenny, and we believe his vision for storytelling perfectly aligns with our mission of treating sports fans like royalty.”
Earlier this month, Caesars Sportsbook launched in the state of Arizona in partnership with Major League Baseball’s Arizona Diamondbacks.