B2B DFS, sportsbook and fantasy betting products provider Scout Gaming has made its US market debut this week via a five-year deal with new billiards league, the Masters Cup Series.
Under the terms of the agreement the Masters Cup Series will leverage Scout Gaming’s social sportsbook platform, a new product that has been developed specifically for the US market and aimed at online and retail operators as well as sports venues and franchises.
The platform allows the Master Cup Series to tap into the fast-growing sports wagering segment by offering a fun and low barrier of entry, next-generation ‘sports betting-like’ experience without the involvement of real money wagering.
Through the combination of its proprietary Player Account Management system, B2B Daily Fantasy Sports solution and new social sportsbook, the Scout Gaming platform aims to deliver an end-to-end managed sports entertainment product for US operators and franchises.
The Masters Cup tour is a new sporting event spearheaded by industry legend and Hall of Fame pro billiard player, Rodney “Rocket” Morris in the role of CEO. The event will comprise eight professional players who will compete in weekly MCS Tour Stop events.
Players will accumulate points each week, based on performance, to determine their playoff position, weekly winner, and overall Masters Cup Champion.
The event will be nationally televised and offer both on-screen real-time wagering like gameplay as well as next generation stats. In addition to Scout’s standard games, fans will also be able to experience play on events directly tied to and developed in collaboration with the Masters Cup Series.
The partnership with Scout will allow the sports franchise to provide a way for fans and viewers to engage with sports game play action 24 hours a day, seven days a week, while also generating significant revenue for the series.
Scout Gaming CEO Andreas Ternström said: “We are thrilled to be officially entering the US market for the first time and to also unveil another addition to the Scout product line that will be launching with the Masters Cup Series.
“We’ve noticed a gap in the market that we can fill and we’re hoping to unveil similar partnerships in the months and quarters to come.”
Morris added: “I’m excited to have joined forces with Scout Gaming and feel honoured to be the first partner for the company in the USA. Its social sportsbook is an incredible product that will bring tremendous value to the series.”
