Caesars Entertainment Inc has announced a multi-year agreement with Louisiana State University to make its Caesars Sportsbook the exclusive gaming and sportsbook partner of LSU Athletics.
This is the first time a Power Five athletics department has named an official sportsbook partner. Facilitated by LSU’s third-party multi-media rights holder, Playfly Sports, the partnership will focus on alumni and fan engagement opportunities while expanding responsible sports gaming and education.
Chris Holdren, Co-President of Caesars Digital, commented: “LSU Athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics.
“We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that.”
Caesars Sportsbook will receive several marketing and sponsorship assets from LSU Athletics, including naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, signage throughout Tiger Stadium, additional signage at the Pete Maravich Assembly Center, Alex Box Stadium, and a presence on the LSU Sports Mobile App.
The sportsbook will also receive broadcast and digital sponsorship rights, visibility throughout all of LSU’s 21 men’s and women’s sports programs, and it will be able to provide opportunities for its customers to attend LSU athletic events and access VIP hospitality at Tiger Stadium through their Caesars Rewards membership.
LSU Athletics Director, Scott Woodward, added: “LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that.
“We share a clear vision of how athletics and entertainment can come together to enhance the fan experience, and we are excited to join with Caesars to make that vision a reality.”
Caesars’ partnership with LSU builds upon its existing deals in Louisiana after it acquired the naming rights to the state’s Superdome, the home of the NFL’s New Orleans Saints, back in July.
Caesars noted it is committed to working with the Louisiana Association on Compulsive Gambling, regulators, and the community to provide responsible gaming resources to all eligible sports bettors in the state and driving awareness of the responsible gaming tools available on the Caesars Sportsbook app. The company will not market to students or fans under the age of 21 or highlight any gaming offers inside campus facilities.
The sportsbook will also create an annual scholarship fund to support Louisiana-resident LSU students, benefiting those pursuing majors in sports administration, commerce and leadership.
Michael Schreiber, Founder & CEO of Playfly Sports, concluded on the deal: “As a proud partner of LSU Athletics, we are focused on creating innovative partnerships to engage sponsors and unlock meaningful new revenue sources. Given the interest in and access to gaming, we are excited to responsibly bring Caesars Sportsbook and LSU together.”
